UI/UX & Web Design
Designing intuitive and visually engaging digital experiences. My approach focuses on clean interfaces, smooth navigation, and cohesive design systems that make interaction feel effortless.
Tools: Figma
Goal: Improve product presentation and user flow for higher conversions focused on the the “Box of Ass” product.
I redesigned the “Box of Ass” product landing page for Grill Your Ass Off, a bold, veteran-owned brand known for its humor-driven identity and high-quality BBQ seasonings. The redesign focused on enhancing clarity, hierarchy, and visual impact while keeping the brand’s fun, high-energy tone intact.
Key improvements included:
Streamlined layout for faster product discovery and purchase decisions
Clear visual hierarchy with a focus on the hero product and limited-time offer
Branded color and typography system reinforcing the brand’s rugged, masculine aesthetic
Modular sections highlighting flavor variety, ingredients, and bundle value
Optimized CTA placement and “Frequently Bought Together” area for improved conversion
The result is a conversion-focused landing page that balances bold personality with a clear, structured buying experience, built to entertain, engage, and sell.
AM Fishing
Tools: Figma, Shopify (GemPages + custom HTML/CSS/JS)
Goal: Redesign the “Top 12 Combo” landing page to boost engagement and conversions
For AM Fishing, a Texas-based brand crafting high-performance fishing lures, I redesigned their “Top 12 Combo” landing page to create a more modern, high-impact experience for their audience of passionate anglers.
The redesign focused on:
Refined hierarchy and storytelling — guiding users from hook (hero message) to purchase
Clear product presentation, emphasizing material quality and unique lure features
Consistent visual identity aligned with the brand’s rugged, authentic tone
Stronger conversion flow with simplified CTAs and social proof integration
After finalizing the design in Figma, I fully rebuilt the page in Shopify using a combination of GemPages and custom-coded sections (HTML, CSS, and JavaScript) to achieve responsive layouts, dynamic content, and optimized performance.
The final result is a conversion-driven landing page that blends functionality, clarity, and brand personality — designed to engage both seasoned and casual anglers alike.
Chok Chok
I developed an interactive MVP on Figma for a Korean-focused skincare app. This app was designed to enhance the user experience by providing tailored skincare recommendations, ingredient insights, and community-driven tips, all within a sleek, user-friendly interface.
💡 Project Highlights:
- Designed with Figma to create an engaging, interactive user experience
- Focused on a Korean skincare approach, emphasizing quality ingredients and personalized routines
- Aimed to bridge the gap between skincare enthusiasts and reliable information on Korean skincare products
This project helped me sharpen my skills in UI/UX design, interactive prototyping, and niche-market research. I'm proud of the final result and thrilled to see how this work can drive value in the skincare industry and beyond!
